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Dorchester Center, MA 02124

Discover Soho's best gin bars on this 4-hour guided tour featuring tastings of 5 gins and 5 cocktails, led by a knowledgeable Gin Guardian for an authentic London experience.

The London: Soho Gin Journey with Tastings and Cocktails offers a carefully curated experience in the heart of London’s lively Soho district. For $74.08 per person, this 4-hour guided tour takes you through four distinctive gin bars, where you’ll sample five different gins and enjoy five expertly crafted cocktails. Starting at 1:30 PM, this tour is perfect for those wanting to combine the fun of tasting with the lively atmosphere of Soho’s streets.
A key feature of this experience is the presence of a Gin Guardian, who shares insights into the history of gin and the distillation process. The tour emphasizes a relaxed pace with short walks of 5-10 minutes between venues, making it accessible and enjoyable. Although the tour focuses on tastings and storytelling, it does not include meals or transportation, so planning ahead for snacks or travel is advisable.
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The tour begins at a distillery basement within the Jim and Tonic Bar, located in the midst of Soho’s bustling market. Guests have the opportunity to relax beforehand with a variety of nearby food options, as seen in Stanley Tucci’s Searching for Italy. This central starting point ensures easy access and sets the tone for an engaging afternoon. The meeting point is straightforward, and the tour ends back at the same location, making it convenient for further exploration of London’s nightlife or dinner plans.

Throughout the 4-hour journey, guests visit four different venues, each offering its own atmosphere and gin selection. These stops are short, with just 5-10 minutes walking between each, allowing guests to enjoy the vibrant Soho streets. At each bar, guests taste a specially chosen gin, highlighting the diversity of flavors and styles available in London. The variety ensures that both gin novices and aficionados find something new and interesting at every stop.
A major highlight of the tour is sampling five distinct gins, each with its own unique profile. The Gin Guardian explains their background, emphasizing how different ingredients and distillation methods create diverse flavors. This insight helps guests appreciate the craftsmanship behind each gin, making the tasting more than just a sip but an educational experience.
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Along With the gin samples, guests indulge in five carefully crafted cocktails. These drinks showcase the versatility of gin and the creativity of Soho’s bartenders. Each cocktail is designed to complement the specific gin being served, providing a tasting journey that emphasizes flavor balance and mixology skills.

The Gin Guardian is a key part of the experience, offering engaging stories about gin’s history and cultural significance. Their explanations help deepen understanding of London’s gin scene and the art of distillation. Guests appreciate how this expert guidance enhances the tasting, making each stop both fun and informative.

While the primary focus is on gin tastings, the tour also offers a chance to soak in Soho’s lively style. Walking between venues, guests experience the vibrant streets of London’s entertainment district, with its eclectic mix of shops, restaurants, and nightlife. This makes the tour perfect for those seeking a taste of London’s energetic city life along with their drinks.
The tour is designed for private groups, offering a more personalized experience. It is wheelchair accessible and suitable for guests in comfortable shoes. The tour does not include meals or additional beverages, so bringing some snacks or planning for extra drinks after the tour is recommended. Guests should avoid intoxication during the experience, ensuring everyone can enjoy the storytelling and tastings safely.
Booking is flexible with reserve now, pay later options, allowing travelers to secure their spot without immediate payment. The tour also offers full refunds if canceled up to 24 hours in advance, providing peace of mind. This flexibility makes it easier to fit into varying travel plans and schedules.
The London Soho Gin Journey combines tasting, storytelling, and city exploration into an engaging afternoon. With five gin samples and five cocktails, guided by a knowledgeable Gin Guardian, guests gain both flavor experiences and insights into gin’s rich history. The tour is well-suited for private groups seeking a relaxed, educational, and fun way to enjoy Soho’s vibrant nightlife.
While it doesn’t include meals or transportation, the central meeting point and walkable venues make it a convenient choice for visitors wanting a focused gin experience. This tour offers excellent value for those interested in London’s gin culture, especially those eager to learn about different styles and enjoy a lively afternoon in Soho.
What is included in the tour price?
The tour costs $74.08 per person and includes 5 gin samples, 5 gin cocktails, visits to 4 venues, and guidance from a Gin Guardian.
What is the duration of the tour?
The tour lasts approximately 4 hours, starting at 1:30 PM. Availability may vary, so checking current schedules is recommended.
Where does the tour start and end?
It begins at a distillery basement in the Jim and Tonic Bar in Soho and concludes back at the same location.
Is the tour suitable for wheelchair users?
Yes, the experience is wheelchair accessible.
Are children allowed on this tour?
No, the tour is not suitable for guests under 18 years.
Can I cancel or reschedule?
Yes, you can cancel up to 24 hours in advance for a full refund. The booking allows reserve now, pay later with flexible rescheduling.
What should I bring?
Comfortable shoes are recommended, as the tour involves walking between venues.
Are meals included?
No, meals are not included. Guests can explore nearby options before or after the tour.
Is alcohol consumption during the tour allowed?
The tour advises against intoxication to ensure everyone can enjoy the experience safely.
What makes this tour stand out?
Its combination of local gin bar visits, educational storytelling, and crafted cocktails in Soho offers a well-rounded city and gin experience at a competitive price.